We're included in the course pack for next year’s studies and tutorial in the college of Sciences as an example of persuasive advertising. We’re flattered that lecturers feel our copywriting is a ‘textbook case’.
Africa is brimming with talent. Our client, the CDC (Commonwealth Development Corporation) is creating an exclusive network of the top 100 future private sector leaders in each of a number of Africa’s high-growth countries. It’s called The Africa
A crazy activation that demonstrated how social media can cement a brand’s effort in people’s minds, even if the activation itself carries no branding at all.
Long live our inflatable cooling tower! We love work that keeps on delivering, even if it’s for another organisation. The cooling tower we developed to help convince Capetonians to save electricity and reduce their dependence on our coal-generated
power is now being used by Greenpeace in Scandinavia to petition against coal-fired power stations.
South Africa faces many years of electricity supply shortage and rising prices. Using electricity more efficiently is the cheapest, quickest and most environmentally friendly way to tackle the power shortage situation.
In addition to our work with the City of Cape Town for the Electricity Saving Campaign, we’re now assisting them with implementing the Solar Water Heater Residential Accreditation Programme.
We’ve just helped get POLYCO’s communication started. The Polyolefin Recycling Company (POLYCO) is a not-for-profit industry body formed by the polyolefin converters themselves to promote the collection and recycling of post-consumer polyolefin
packaging containers. These plastics are PIC 2, 4 and 5.
When you pick up a tin of tuna, how sure are you that it’s really tuna? And when you order the linefish of the day, how sure are you that it’s really the fish they say it is? We made a short film to explain the enormously complex work done by our
client, the Marine Stewardship Council (MSC). We collaborated with the exceptionally gifted Inka Kendzia of Meme Motion.
In what must be a first in all of our careers, we got away with creating this amazing and crazy activation, without a stitch of branding. Yes, unbranded. Our soprano, sitting atop a 10 m tall dress designed in a disruptive steam-punk-cum-post-apocalyptic
style, welcomed riders up one of the steepest climbs of this year’s Absa Cape Epic (this is usually the job of an MC backed by cheesy dance music).
We’re happy to announce that we won this month’s best radio campaign.
Challenging to read? Try training for a stage race. This copy will be a breeze by comparison. Voted best ad by mountain bikers in a recent magazine survey poll, if you’re keen to understand what turns mountain bikers on, keep reading:
It’s a real waste to throw PET plastic bottles into the rubbish bin. PET is 100% recyclable and still 100% safe after it’s recycled. And, if that’s not reason enough, here are eleven more reasons why you should keep PET from ending up in a landfill.
The Polymer Identification Code (or PIC) of a plastic product is usually stamped on, or near, the bottom of the product. And it’s easy to spot; a number inside a little triangle. To first-timers, this triangle may look like a recycling symbol. But
it’s not. In fact, PIC 7 (OTHER) isn’t even recyclable. Knowing which plastics are, is pivotal to efficient recycling.
We shot a documentary for Oakley while at the Absa Cape Epic this year. Each instalment was filmed, edited and uploaded daily for the 8 days of the event. This episode, entitled “The Pain” really captures what it takes to ride the race. It’s gruelling,
emotionally draining and simply Beyond Reason.
We celebrated Earth Hour 2013 with a few of our clients and partners this year: the V&A Waterfront, the Cape Philharmonic Orchestra, Consol Glass and the City of Cape Town. We started the day by building an installation of Consol Solar Jars. These
took the form of the SAVE Electricity icon and volunteers were on hand to explain how solar power saves electricity, the link to Earth Hour and of the activity being held at the V&A Waterfront in the evening.
We’re happy to announce that Derrick is handling the advertising and in-store design services to promote the Trek brand in South Africa. The fact that we all ride or race bikes in some way or other, we’re the first to vouch for the bicycle as the
best transportation method ever invented.
Our work for the Climate Change Coalition’s Climate Smart Cape Town campaign saw us organising protest marches, creating the active messaging for Capetonians, taking Cape Town to COP17, and winning a Silver Loerie. We had the privilege of collaborating
with Stephen Lamb and Andre Rademeyer of ST&AR Architects on the project.
When I first went to the Cannes Advertising Festival in 2006, it was the only international award show where I had yet to win gold. That year I remember we were so extremely bullish about a number of our campaigns that I’d even brought a fancy suit
along with me. We returned only with a handful of shortlists.
The Hansgrohe EcoSmart shower range uses just 6 litres of water per minute to give you the same shower feel that you get from other showers that go through (sometimes as much as) 25 litres of water a minute. Thus, consumers save bucket loads of
There are many icons today that remind us to live sustainably. From saving water to recycling plastic. But one that serves to keep the saving of electricity top of mind is glaringly absent. We designed this logo to serve as the anchor for Cape Town’s
electricity saving campaign. But it’s so relevant to consumers everywhere, that we licensed it through Creative Commons, making it available for all to use.